Ming Tu Co-founder, Ryan Wang Co-founder and Kingston Lee-Young Co-founder & CEO
As technology and machines continue to transform our world, virtual reality has become an important tool in helping society develop the skills we need for the future. The most important of these skills in the digital age, according to recent research, is the ability to create. An Australian firm, VRTY is helping empower users to easily create and share VR content through its VR technology.
VRTY—Virtual Reality To You—has designed a cutting-edge, easy-to-use solution that has proved Virtual Reality is not a technology confined to research labs, gaming consoles or high-end entertainment rooms. Rather, it’s an enabler to new capabilities, experiences, storytelling and ideas. With a driving mission to democratise VR, VRTY wants to give larger audiences access to VR through reducing the highest costs traditionally associated with the technology.
"The VRTY platform allows users to create enticing virtual models of their projects by appending 360-degree videos, 3D objects, teleportation markers and interactive content pop-ups. The high degree of customisation and simplicity of our solution enables content creation that was unimaginable a few years ago," mentions Kingston Lee-Young, CEO and co-founder of VRTY.
Designed to assist users through the end-to-end process, the VRTY platform guides clients through the key stages of storyboarding, content production, project building, sharing and viewer analytics.
VRTY’s driving mission is to democratise VR, enabling a larger audience to access and experience this exciting and educational technology
The level of customisation provided by the VRTY platform has resulted in a wider application of VR use across many industries; making it a much sought-after solution among product, tourism, medical, and in particular educational institutions.
The possibilities of VR to educate and inform a mass audience in an engaging and exciting new manner are enormous. Lee-Young describes a recent project with one of its clients, a reputed educational institution. The teachers of the school intended to introduce virtual reality to support differentiated, multi-sensory interactive learning for students and bring to life STEM learning outcomes. Having assessed several software products, including ones from Google and Microsoft, the school appointed VRTY as their VR partner. The winning reason was the ability to use VRTY as a creation tool so they could produce their own projects that met their learning requirements, student needs and teaching curriculum. Several VR-powered solutions were created, providing a refreshing deviation from the traditional whiteboard-book-video-presentation routine, and was embraced by both teachers and students alike.
VRTY sees education as an important sector to succeed in and is looking to empower educational institutions worldwide with its virtual reality solutions.
"If we want our children to succeed in tomorrow's world, we have to change the way we are teaching them today. Education is a perfect place to start. Plus, the experience we gain in solving education problems puts us in a great position to provide solutions for many other industries," states Lee-Young, emphasising how the adoption of Virtual Reality can elevate the educational ecosystem and benefit other sectors.
Looking forward to its roadmap, VRTY is planning to enhance its existing platform to make it language-agnostic to conquer non-English speaking nations, particularly in the Asia Pacific region. A key part to their success will be the continued collaboration with its clients and partners to bringing together VR technology, design thinking, and subject matter expertise; producing amazing, inspirational, creative ideas from which others can learn from.